ST. PETERSBURG — Even if you've never watched a lap of the Grand Prix of St. Petersburg or the Indianapolis 500, you might have seen some of the IndyCar Series' drivers on TV.
Maybe you saw Alexander Rossi and Conor Daly crisscross the globe on The Amazing Race.
Or Helio Castroneves and James Hinchcliffe foxtrot and jitterbug on Dancing with the Stars.
Or Tony Kanaan and Josef Newgarden leap and swing across obstacles on American Ninja Warrior.
That's not an accident. It's part of a concerted effort by IndyCar to expand its fan base. By introducing its drivers through non-racing TV shows, the series hopes viewers follow their stars to the track, where the product can sell itself.
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