Alexander Rossi Unveils New Line of Merchandise

June 19, 2017

LOS ANGELES, CA (June 19, 2017) – Alexander Rossi launched a new line of clothing and merchandise this week. The designs, which will be limited in release this summer, are inspired by both Rossi’s roots, and his new home-away-from-home. 

“I wanted designs that were ‘Cali-inspired' in how they looked, but also Indy-related themes,” said Rossi. “California is my original home, but Indianapolis is my new home, and obviously a place that grew on me pretty quick.” 

The rookie winner of the 2016 Indianapolis 500, Rossi won the race in dramatic style with a never-before-done fuel saving strategy that had him crossing the line on fumes. The team’s co-owner and Rossi’s race strategist Bryan Herta, is well known for his radio communications during laps in the final stint.

“As everyone on the #98 crew was quite nervous with our fuel situation that day, Bryan continued to say ‘Clutch and coast! Clutch and coast!’ over and over,” said Rossi. “It’s a great memory and something race fans like to talk about. So, it's been incorporated into my designs with the ‘Clutch & Chill’ tag line. Definitely California plus Indy. It’s getting a lot of buzz so far.” 

New designs will be released monthly, and Rossi hopes fans will get involved. “The designs I like are very simple, with current trends and muted color fabrics,” said Rossi. “Of course, I’m excited to see what people like the best, but I also want to hear fan feedback on my social media too. And stay tuned for a future fan design contest coming soon.”

To shop Rossi’s store, visit Fans can post their feedback and ideas on his Facebook page or Twitter

Alexander is currently running a limited-time-only special on a few patriotic-themed T-shirts, just in time for the 4th of July. Those that buy by July 4 will receive a 15% promo code good for a future purchase. 


For a complete race-week schedule, CLICK HERE. Watch live practices on INDYCAR's YouTube channel or

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Afton Jackson
Afton Jackson

December 26, 2019

I appreciate that Rossi took the time to make iconic Womens Auto Racing Shirts with patriotic designs on it for a limited time. It is also commendable that he used motifs from Cali-inspired. We would need a clothing and accessories expert to have his design here nearby.

Gerald A. Miller
Gerald A. Miller

August 19, 2019


Lois blaga
Lois blaga

March 12, 2018

Hi, just wanted you to know thru my years I have some of the best of the best robes. To say the least the one my son got me for my b day was by far the nicest one I’ve ever been given or purchased. Thank you for your attention to woman’s preferences . Wonderful. Lois

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