Alexander Rossi Honda TAG Heuer
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Alexander Rossi Joins the TAG Heuer Family of Ambassadors

Thursday, September 01, 2016 11:13AM

New York, NY, September 1, 2016 – TAG Heuer, the world leader in prestigious and sporting chronographs is proud to announce the addition of America’s next great racing hero, Alexander Rossi, to the TAG Heuer family of ambassadors.

Alexander and TAG Heuer first met in May of 2016 after Alexander’s victory at the 100thrunning of the Indianapolis 500, where he was presented with the TAG Heuer F1 Indy 500 Special Edition watch. Before winning the prestigious Verizon IndyCar Series event as a rookie, Alexander raced in Formula 1, making history by being the first American to race at a home event at COTA, Texas, as well as being one of the youngest drivers to hold a Formula 1 Super License at just 18 years old. His professionalism, perseverance and diligence in the sport make Alexander the perfect embodiment of the motto "Don’t Crack Under Pressure" and a unique young talent to the TAG Heuer family. 

Alexander Rossi said, “I'm honored to partner with TAG Heuer and become part of the family; TAG Heuer is a legacy brand and with great history in motorsport; there is great synergy in our focus and pursuit of perfection. The timing is ideal and a perfect alignment of brands, and I look forward to a great future as a TAG Heuer brand ambassador.” 

Since 1860, TAG Heuer has thrived in the world of auto racing as a luxury sport brand by producing chronographs with impeccable movements, which guarantee precision despite extreme conditions. TAG Heuer timepieces find kinship with Alexander as he is required to maintain accuracy and concentration in a fast paced and competitive environment. TAG Heuer has always stood at the forefront of the industry and is honored to welcome Alexander as a brand ambassador. 

“Together we will continue to set milestones”, said Killian Muller, President of Tag Heuer USA, “Alexander made history by winning the 100th run of Indy 500 and we are so happy to welcome him into our family.”


About TAG Heuer

TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy. With Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division at the helm, the new models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Its partnerships (Red Bull Racing F1 Team’ Team, German Football Bundesliga, U.S. Major League Soccer, English Premier League, Spanish LaLiga, World Surf League & Big Wave Tour, FIA Formula E, Monaco Grand Prix...) and the brand ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, American Quarterback Tom Brady, Chris Hemsworth, DJs David Guetta & Martin Garrix, Chinese singer GEM and actor Li Yifeng… all reflect common core values of mental strength, disruptive attitude and ambition. The brand’s motto #DontCrackUnderPressure is far more than a command – it is a mindset. TAG Heuer is part of the LVMH Group.

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